Khadeeja M.

Selected work

Systems that turned scattered information into momentum.

Platforms, databases, campaigns, and operations built with organizations across Baltimore's public, nonprofit, and small business landscape.

01

Baltimore Main Streets

Baltimore Main Streets Digital Ecosystem

Nine districts. 900+ businesses. One connected digital ecosystem.

Digital StrategyWebsite DevelopmentBusiness DirectoryEconomic DevelopmentSystems Design

The opportunity — Community information for Baltimore's nine Main Street districts lived in scattered places, making it hard for residents, visitors, organizations, and businesses to find each other.

What I built — Led the redesign and development of the Main Streets digital platform, including a searchable directory of more than 900 local businesses, district storytelling, events, community information, and resources.

Technology — Web platform development, information architecture, searchable directory, digital strategy

900+

Businesses in the directory

9

Main Street districts

View Full Case StudyFeatured by WBAL-TV 11
Homepage screenshot — Baltimore Main Streets platform
Business directory screenshot — searchable 900+ business listing
Mobile view — Baltimore Main Streets district communities
WBAL-TV 11 media coverage image
02

Fell's Point Main Street

Fell's Point Main Street Impact & Data System

Program data organized into infrastructure the team can actually report on.

AirtableDatabase DesignSystems StrategyImpact TrackingWorkflow Improvement

The opportunity — Program information was collected in pieces, which made tracking and communicating organizational impact harder than it needed to be.

What I built — Designed a custom information management system to organize program data, streamline information collection, and create stronger infrastructure for tracking and communicating impact.

Technology — Airtable, database design, workflow design, impact tracking

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Sanitized Airtable screenshot — program data base

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Workflow visual — information collection flow

03

Baltimore Main Streets

The Great Chase

A cross-corridor campaign that moved people into local business districts.

Project StrategyCampaign ManagementCommunity EngagementEconomic Development

The opportunity — Baltimore's commercial corridors needed a reason for residents and visitors to explore districts beyond their own.

What I built — Supported the development and execution of a cross-corridor initiative encouraging residents and visitors to explore Baltimore's commercial districts and support local businesses.

Technology — Project strategy, campaign management, stakeholder coordination, reporting

465

Registrations

368

Main Street visits

27

Small businesses directly supported

13.7M+

Billboard impressions

277,771

Media audience reach

$287,620

Documented promotional value

The Great Chase campaign tote at the 2025 event
04

Positive Outcome Mentoring Dance Studio

Positive Outcome Mentoring Operations

Enrollment, billing, and family communication running on one clear process.

OperationsEnrollment SystemsProcess ImprovementProgram Administration

The opportunity — A youth-serving organization supporting more than 100 families needed dependable operational processes behind enrollment and administration.

What I built — Managed and improved operational systems supporting enrollment, onboarding, billing coordination, parent communications, data organization, and program administration.

Technology — Process improvement, enrollment systems, data organization, program operations

100+

Families supported

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Operations visual — enrollment and onboarding process placeholder

In the media

Featured in WBAL-TV 11

Baltimore Main Streets' redesigned website and 900+ business directory received public media coverage following its 2026 launch.

Featured by WBAL-TV 11
WBAL-TV 11 segment still — media coverage graphic

Platforms & tools I've worked with.

AirtableCanvaAdobeMicrosoft 365Google WorkspaceSlackDropboxShopifyJotformTrelloAsanaMonday.comMailchimpZoomSquarespaceConstant Contact

Have a system in mind? Let's figure out what to build.